Not just assets. A campaign that goes live on its own.
Structured targeting, per-product audiences, budget splits, and platform pushes happen automatically. Optional human review if you want a checkpoint before publish - it lives inside the same flow, not as an afterthought.
Per-product campaigns, not one generic sprayer.
A single sprayer campaign trying to advertise a whole catalog is why most ecommerce ad accounts underperform. Mablens builds structure at the product level - so what wins can be scaled, and what stalls can be replaced.
Structure is created from the product data itself. Category, price band, seasonality, and margin all inform how the campaign gets stood up on each platform.
- Ad set structure decided per product, not templated across catalog
- Budget splits based on price band, margin, and stock depth
- Platform-specific formats - Advantage+ on Meta, Performance Max on Google, etc.
- Retargeting and lookalike audiences layered from first-party data
Autonomous by default. Reviewable when you want it.
Some teams want to sign off on the first campaign for a new product line. Some do not. Mablens supports both - fully-automatic launch by default, or a review checkpoint before publish, per product or per campaign type.
The review view shows every asset, target, budget and platform choice in one place. Approve, edit, or reject - the factory runs the rest.
- Global default: autopilot on, campaigns publish immediately
- Per-product override: send new campaigns to review queue
- Review view aggregates creative + targeting + budget in one screen
- Approvers get email + in-app notifications with 24h SLA reminders
A new SKU going from listed to launched.
Illustrative timeline. Real launch cycles are shorter or longer depending on catalog depth and platform review windows.
New SKU added in Shopify. Mablens detects the change on the next sync.
Full parallel creative set generated - video, image, copy.
Platform strategy, targeting, and budget splits assembled.
Pushed to Meta and Google. Serving to real audiences.
Every platform in one push
publishA single launch action publishes across every connected platform. No re-uploading assets, no duplicating targeting.
Targeting from your first-party data
audienceExisting customer segments, purchase history, and cart behavior are used to seed lookalike and retargeting audiences.
Budget matched to margin
budgetHigh-margin SKUs get proportionally more launch budget. Loss leaders get capped ad spend by default.
Naming and structure your team can read
hygieneCampaign, ad set, and creative naming follows a consistent structure - easy to hand off to a marketing hire later.
Pre-flight checks before publish
safetyLanding page load, product availability, tracking pixel firing, and platform policy checks all run before launch.
Roll-back in one action
controlIf a campaign misbehaves, one click pauses it everywhere - across every connected platform, in the same call.
About handing over the launch button.
What if I want to review every launch?
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Do I lose control of my ad accounts?
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What is the minimum daily budget it will launch with?
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Can I whitelist which platforms it publishes to?
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Ship the launch stage first. Add the review checkpoint later.
Most workspaces start on autopilot for their catalog basics, and add human review only for premium or seasonal drops.