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Mablens
built for dtc brands

Every new drop launches with a real campaign - not a listing waiting on a marketing hire.

Direct-to-consumer brands ship fast. Marketing usually cannot keep up. Mablens closes the gap - so a new SKU going live in Shopify at 9am has real video, real image, and real copy ads running by lunch.

catalog / shopify
synced
AW
Audio
Aero Wireless Earbuds
SKU auto-generated
$79
Video ad
queued
15s · vertical1 primary + 2 alt
Image set
queued
4 variants1:1 · 4:5 · 9:16
Ad copy
queued
hookbenefitCTA
Awaiting launch
True ROAS
first 14 days · illustrative
1.2x
day 21.2x
day 41.8x
day 62.6x
day 83.4x
day 104.2x
day 125.1x
new creatives auto-generatedbudget shifting toward top variantscaling toward best channel mix
the launch-day problem

A great product with no campaign is a soft launch by accident.

DTC brands spend months on product development, packaging, and store polish. Then the launch email goes out, the shipment lands, and the paid ads take another week or two while the team scrambles for creative.

That gap is expensive. The window where a launch has natural attention is short. Mablens compresses it - creative and campaigns ready the same day the product is.

  • New SKUs get creative generated within minutes of listing
  • Video, image, and copy - all coordinated to one launch message
  • Campaigns published to Meta and Google without a manual setup
  • Team stays focused on product and brand, not asset production
Time to first ad live
Under 1 day

From product listed to campaign running - typical for connected Mablens workspaces.

Creative surface per drop
Full set

Video, image variants, and copy - not a single asset in isolation.

Team size required
Zero marketers

No dedicated performance marketer needed to keep campaigns running and scaling.

ROAS scoring basis
True revenue

Real order data, not platform-reported attribution.

worked example

A capsule collection dropping tomorrow morning.

Three SKUs going live at 9am. Illustrative timeline - actual timing depends on catalog and platform review cycles.

step 01
Products listed
T + 0

Three SKUs added in Shopify: base tee, mid-weight, heavy fleece.

step 02
Creative generated
T + 10m

Full creative set per SKU - hero video, image variants, copy variants.

step 03
Campaigns structured
T + 18m

Per-SKU launch across Meta and Google, budget matched to margin.

step 04
Live and optimizing
T + 25m

Ads serving. Optimization loop watching for signal against launch-day traffic.

what you keep, what you let go

You keep the brand call. We handle the machine work.

You keep
  • Brand identity, positioning and campaign narrative
  • Product decisions - what launches, when, and at what price
  • Final creative sign-off if you want a review checkpoint
  • Budget floors, ceilings, and priority products for scaling
  • Ownership of every ad account and every asset produced
We handle
  • Creative generation - video, image, and copy per SKU
  • Campaign structure, targeting, and audience layering
  • Ad account hygiene - naming, taxonomy, structure
  • Continuous optimization - budget, creative, audience
  • True ROAS measurement against your actual store revenue

Ship days, not sprint weeks

speed

Product ships → creative ready in minutes → campaigns live within hours. Not the next agency retainer cycle.

Margin-aware from day one

unit economics

Higher-margin SKUs get more launch budget by default. Loss leaders stay bounded. Scaling respects unit economics.

Every drop tested at scale

testing

Multi-hook, multi-variant tests run in parallel from launch - so you learn what resonates within days, not months.

questions from dtc founders

The ones we get most often.

Will the generated creative look like a template?

+
No. Every generation reads your existing product photography, brand tone, and category positioning. Two brands running Mablens on similar products will not produce similar-looking ads.

What if I already have creative for a launch?

+
Upload it - Mablens will use your assets alongside generated variants, run both, and let performance decide which scales.

Do you charge extra for extra products?

+
Pricing is by workspace tier, not per product. See the pricing page for the tier that fits your catalog size and ad spend.

Can I still use my agency for brand work?

+
Yes, and many teams do. Mablens handles the always-on performance layer. Your agency stays focused on brand campaigns, editorial, and creative direction.

Give your next product drop a real launch day.

Connect a store, ship a SKU, and watch the campaign show up alongside the listing.