Terms of Service

What Mablens is

Mablens is an autonomous advertising platform that connects to your ecommerce store and ad accounts, generates advertising creative from your product catalog, launches and manages campaigns across supported platforms, and reports on performance. This document sets the terms under which we provide that service.

Accepting these terms

By creating a Mablens workspace, connecting a store, or accessing the platform, the person doing so accepts these terms. If you are accepting on behalf of a business, you confirm that you are authorized to bind that business to these terms.

Your account and workspace

• You are responsible for the accuracy of the information you provide when signing up.
• You are responsible for keeping your credentials safe and for activity that happens under them.
• Workspace administrators are responsible for the users they invite and the permissions they grant.
• You are responsible for maintaining valid ownership or authorized access to the stores and ad accounts you connect.

What we agree to

• Provide the Mablens service as described on the product pages.
• Use reasonable security practices consistent with the Security page.
• Give you meaningful control over connected data - including the ability to disconnect platforms, export data, and delete your workspace.
• Notify workspace administrators of material changes that affect service or data handling.

What you agree to

• Use Mablens only for lawful purposes and in line with the terms of the ad platforms you connect.
• Not attempt to reverse-engineer, resell, or wrap Mablens as your own product without a written agreement.
• Not use the platform to advertise content or products that violate applicable laws, ad platform policies, or the acceptable-use principles below.
• Cover your own ad spend directly on the connected ad accounts - Mablens does not process ad spend.

Acceptable use

Mablens may not be used to promote products, services, or content that are unlawful in any jurisdiction where they are advertised; that infringe intellectual property rights; that are misleading, defamatory, or deceptive; that facilitate harassment; or that target minors with age-inappropriate material. We reserve the right to suspend workspaces that violate this policy, subject to reasonable notice where the violation is not immediately dangerous.

Fees and billing

• Subscription fees are stated on the Pricing page and are billed monthly.
• Fees do not include advertising spend, taxes, or platform fees charged directly by advertising platforms.
• You can cancel or pause a subscription at any time from the workspace settings. Cancellation stops future billing; already-paid amounts are non-refundable except where required by law.
• Applicable taxes are added at checkout or reflected on your invoice.

Third-party services

Mablens depends on and integrates with third-party services - including ad platforms, ecommerce platforms, cloud infrastructure, and model providers. Those third parties have their own terms and policies. Mablens is not responsible for service interruptions, policy changes, or actions on their end, although we work to keep the platform functional in the face of them.

Intellectual property

• You retain ownership of your product data, brand assets, and any content you upload.
• You retain ownership of the creative assets generated for your workspace, and can use them in and outside Mablens.
• Mablens retains all rights in the platform itself, including its software, models, workflows, and documentation.

Data

How data is collected, stored, and shared is described in the Privacy Policy. Nothing in these terms overrides the commitments made there.

Confidentiality

Information exchanged between you and Mablens that is not publicly available is treated as confidential and used only to provide and improve the service. Aggregate, non-identifying usage information may be used to describe the platform.

Warranty disclaimer

Mablens is provided on an as-is and as-available basis. While we work to keep it stable and useful, we do not warrant specific outcomes - including specific ROAS figures. Illustrative numbers on the marketing site are described as such.

Limitation of liability

To the fullest extent permitted by law, Mablens is not liable for indirect, incidental, special, consequential, or punitive damages arising out of use of the platform. Direct liability in connection with the platform is capped at the fees you paid Mablens in the twelve months preceding the event giving rise to the claim.

Termination

You may terminate at any time by cancelling from the workspace settings. We may terminate or suspend workspaces that violate these terms, with notice where the situation allows. On termination, we will make reasonable efforts to help you export your data.

Governing law

These terms are governed by the laws of the jurisdiction in which Mablens is legally established. Any disputes will be resolved in the competent courts of that jurisdiction, unless applicable consumer protection law requires otherwise.

Changes to these terms

We may update these terms as the product evolves. Material changes will be communicated to workspace administrators through the product before they take effect. Continued use of Mablens after changes take effect constitutes acceptance.

Contact

Questions about these terms can be raised through the Contact page. We route them to the right person and respond within a reasonable time.